market position
Brand's competitive placement
Market position is a company's standing relative to competitors—its share of sales, brand perception, or strategic niche within an industry.
A firm might hold a dominant market position or occupy a market position as a budget alternative.
The acquisition strengthened their market position in Asia.
Companies defend, improve, or lose market position over time.
- brand identityCompany's distinctive public face
- mind sharePortion of attention held
- economic trendsDirectional movements in commerce
- rivalryOngoing contest between opponents
- customer loyaltyOngoing preference for one seller
slice of pie · staying power · growth rate · competitive advantage · playing field · pecking order · substitutes · differentiation · value proposition · price point · shelf space · barriers to entry · profitability · reputation management · direct competition · brand equity · consumer trust · innovation strategy
- advantagesedge, leverage, upper hand, leg up, head start
- reputationreputation, reputable, bad reputation, repute, disreputable
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- market strategycompetitive advantage, differentiation, value proposition, unique selling point, USP
- brandingbrand identity, brand, brand equity, taglines, logos
- brand equitybrand value, brand power, goodwill, brand recognition, brand awareness
market, position, markets, marketed, marketing, marketer, marketable, marketplace, supermarket