advertisement
Paid public notice
An advertisement is a public announcement promoting a product, service, or event—typically paid for by whoever wants attention drawn to it.
Advertisements appear in newspapers, on television, online, on billboards, and anywhere else people might see or hear them.
Often shortened to ad or, in British English, advert.
I saw an advertisement for cheap flights.
The word sometimes extends to anything that showcases qualities: His behavior was not a good advertisement for the company.
Large outdoor advertising structure
- posterDisplayed printed notice
- flyerPrinted advertisement sheet
- brochurePrinted promotional material
- leafletSingle-sheet printed handout
magazine · newspaper · classified · insert · placard · catalogue · circular · pamphlet
Organized effort toward goal
- marketingPromoting goods to consumers
- publicityMedia-driven awareness
- launchSet into motion
- exposureState of being unprotected
announcement · roadshow · showcase · trailer · teaser · giveaway · contest · discount
Broadcast viewing device
- radioElectromagnetic wave receiver
- commercialPaid broadcast promotion
- jingleBrief advertising melody
- infomercialExtended TV sales broadcast
spot · airtime · prime-time · voiceover · broadcast · viewer · sponsorship · streaming
Company identifying symbol
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- trademarkRegistered commercial identifier
- identityWho someone is
positioning · recognition · differentiation · image · packaging · iconography · jingle · mascot
Become aware of
- classifiedRestricted from disclosure
- listingRecorded item in catalog
- postingPublishing content online
- personalsClassified ads seeking relationships
Widely recognized public figure
- testimonialStatement praising someone's qualities
- spokespersonAuthorized representative communicator
- influencerPerson with promotional reach
- ambassadorOfficial foreign representative
sponsorship · backing · recommendation · approval · advocate · patronage · collaboration
Displayed strip with message
- pop-upAppearing suddenly, briefly
- sponsoredFinancially supported an endeavor
- clickthroughAct of selecting hyperlink
- impressionsEffects on the mind
targeting · retargeting · analytics · metrics · engagement · optimization · pay-per-click · display
Preoccupation with acquiring goods
- subliminalBelow threshold of awareness
- manipulationUnderhanded control of others
- desireIntense wanting
- appealFormal review request
messaging · psychology · attention · recall · buying · influence · demographics · perception
billboard
Large outdoor advertising structure
leaflet · magazine · newspaper · classified · insert · placard · catalogue · circular · pamphlet · banner
campaign
Organized effort toward goal
exposure · announcement · roadshow · showcase · trailer · teaser · giveaway · contest · discount · deal
television
Broadcast viewing device
- radioElectromagnetic wave receiver
- commercialPaid broadcast promotion
- jingleBrief advertising melody
infomercial · spot · airtime · prime-time · voiceover · broadcast · viewer · sponsorship · streaming · pre-roll
logo
Company identifying symbol
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- trademarkRegistered commercial identifier
identity · positioning · recognition · differentiation · image · packaging · iconography · jingle · mascot · campaign
notice
Become aware of
- classifiedRestricted from disclosure
- listingRecorded item in catalog
- postingPublishing content online
personals · obituary · proclamation · notification · bulletin
celebrity
Widely recognized public figure
- testimonialStatement praising someone's qualities
- spokespersonAuthorized representative communicator
- influencerPerson with promotional reach
ambassador · sponsorship · backing · recommendation · approval · advocate · patronage · collaboration
banner
Displayed strip with message
- pop-upAppearing suddenly, briefly
- sponsoredFinancially supported an endeavor
- clickthroughAct of selecting hyperlink
impressions · targeting · retargeting · analytics · metrics · engagement · optimization · pay-per-click · display · native
consumerism
Preoccupation with acquiring goods
- subliminalBelow threshold of awareness
- manipulationUnderhanded control of others
- desireIntense wanting
appeal · messaging · psychology · attention · recall · buying · influence · demographics · perception · call-to-action
- creationsnovel, artwork, poem, song, film
- announcementsannouncement, declaration, proclamation, pronouncement, statement
- magazine contentarticle, editorial, feature, photoshoot, profile
- printed matternewspaper, magazine, pamphlet, leaflet, leaflets
- productionsfilm, movie, show, TV show, series
- mediatelevision, mass media, news, broadcasting, video
advertisementconcealment
Act of hiding something
hiding · suppression · secrecy · cover-up · censorship
advertisementnews
Reports of recent events
editorial · journalism · documentary · hard news · organic content
advertisementwarning
Alert about danger
deterrent · product recall · warning label · anti-advertising · discouragement
- classified advertisementPaid notice seeking buyers
- pop-up advertisementsSudden onscreen promotional windows
- television advertisementPaid broadcast promotional segment
- vintage advertisementsOld commercial promotions
- personal advertisementNotice seeking companionship
- Radio advertisementPaid audio promotion