co-branding
Joint brand collaboration
Co-branding is a marketing arrangement where two or more brands collaborate on a single product or campaign, each lending its name and reputation: The credit card's co-branding with the airline lets cardholders earn frequent flyer miles.
The strategy aims to combine customer bases and brand strengths.
Also spelled cobranding.
Mutual brand advertising
- market penetrationSales presence in sector
- value creationMaking things more useful
- product placementMarketing within entertainment content
- target audienceIntended recipients of content
niche marketing · market expansion · competitive advantage · differentiation
Collaborative business arrangement
- allianceFormal union of parties
- collaborationJoint intellectual work
- affiliationFormal organizational connection
- consortiumCooperative group for ventures
strategic partnership · tie-up · licensing agreement · cross-licensing · global partnership · regional alliance
Collective opinion of someone
- credibilityQuality inspiring trust
- consumer confidencePublic's economic outlook measure
- authenticityQuality of being genuine
- prestigeReputation commanding admiration
transparency · consistency · customer satisfaction · reliability · trustworthiness · shared values
cross-promotion
Mutual brand advertising
- market penetrationSales presence in sector
- value creationMaking things more useful
- product placementMarketing within entertainment content
target audience · niche marketing · market expansion · competitive advantage · differentiation
joint venture
Collaborative business arrangement
- allianceFormal union of parties
- collaborationJoint intellectual work
- affiliationFormal organizational connection
consortium · strategic partnership · tie-up · licensing agreement · cross-licensing · global partnership · regional alliance
reputation
Collective opinion of someone
- credibilityQuality inspiring trust
- consumer confidencePublic's economic outlook measure
- authenticityQuality of being genuine
prestige · transparency · consistency · customer satisfaction · reliability · trustworthiness · shared values
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- brandingtaglines, logos, slogans, color schemes, packaging
- brand partnershipstie-in, product placement, movie tie-in, sponsorship deal, joint venture
- business collaborationteamwork, partnership, collaboration, joint venture, alliance
- business partnershipsjoint ventures, consortia, licensing deals, alliances, collaboration
- marketing tacticsword of mouth, referrals, viral marketing, SEO, social proof
co-brandingprivate label
Retailer-branded merchandise
white-label · unbranded · no-name · store brand · house brand
brand, branded, branding, brandish, brands, rebranding, rebrand, unbranded, rebranded