catchphrase
Memorable repeated line
A catchphrase is a phrase or expression associated with a particular person, group, or media property through frequent repetition.
Politicians have catchphrases, comedians build careers on them, and TV characters become identified with signature lines: Whatchu talkin' 'bout, Willis?
The word often implies the phrase is overused or has become a cliché.
Widely recognized, enduring
- quotableWorth citing verbatim
- unforgettablePermanently fixed in memory
- signatureHandwritten name for verification
- classicOf lasting excellence
timeless · viral · recognizable · famous · enduring · legendary · ingrained · emblematic
Guiding behavioral phrase
- mantraRepeated focus phrase
- taglineMemorable branding phrase
- battlecryCombat rallying shout
- watchwordRallying cry or principle
rallying cry · jingle · soundbite · byword · refrain · hook · signature line · bumper sticker
Short, wise expression
- clichéOverused, unoriginal expression
- idiomFixed phrase, opaque meaning
- colloquialismCasual conversational expression
- buzzwordTrendy jargon, often hollow
aphorism · maxim · proverb · witticism · bon mot · verbal tic
Episodic TV comedy series
- stand-upSolo comedic performance
- comedianProfessional humor performer
- sketchHasty informal drawing
- punchlineHumor's final delivery
running gag · callback · timing · delivery · impression · impersonation · parody · SNL
Animated or humorous illustration
- mascotGroup's symbolic figure
- superheroPowered champion against evil
- villainWicked story antagonist
- wrestlerOne who grapples opponents
game show host · announcer · spokesperson · celebrity · fictional character · persona · alter ego
iconic
Widely recognized, enduring
- quotableWorth citing verbatim
- unforgettablePermanently fixed in memory
- signatureHandwritten name for verification
classic · timeless · viral · recognizable · famous · enduring · legendary · ingrained · emblematic · popular
motto
Guiding behavioral phrase
watchword · rallying cry · jingle · soundbite · byword · refrain · hook · signature line · bumper sticker · campaign slogan
saying
Short, wise expression
- clichéOverused, unoriginal expression
- idiomFixed phrase, opaque meaning
- colloquialismCasual conversational expression
buzzword · aphorism · maxim · proverb · witticism · bon mot · verbal tic
sitcom
Episodic TV comedy series
punchline · running gag · callback · timing · delivery · impression · impersonation · parody · SNL · late-night
cartoon
Animated or humorous illustration
wrestler · game show host · announcer · spokesperson · celebrity · fictional character · persona · alter ego
- catchphraseswhy so serious, cowabunga, good grief, yabba dabba doo, dy-no-mite
- comedy elementspunchline, wit, gag, satire, irony
- comedy tropespratfall, parody, sight gag, running gag, satire
- slogansJust Do It, Got Milk, slogan, tagline, motto
- campaign jargonstump speech, talking points, sound bites, soundbite, soundbites
- televisionTV, television, broadcast, TV shows, TV series