roadshow

Touring theatrical presentation

A roadshow is a touring presentation or promotional campaign that travels to multiple locations.

Companies use roadshows to pitch to investors before an IPO: The executives spent two weeks on the roadshow.

Political candidates conduct roadshows through key states.

The term originally referred to theatrical productions that toured after a Broadway run, and later to special theatrical releases of films before general distribution.

marketing

presentation

Formal display to viewers

tour · product launch · investors · corporate · branding · sales pitch · stakeholders · audience · slideshow · executives

entertainment

touring

Traveling for pleasure

band · musicians · stage · crew · bus · amplifiers · setlist · merch · fans · arena

political

campaign

Organized effort toward goal

voters · stump · whistle-stop · town hall · constituents · platform · endorsement · grassroots · swing states · podium

educational

outreach

Proactive community assistance

community · workshops · hands-on · exhibits · interactive · science · museum · children · learning · traveling exhibit

Categories
Opposites
venue mobility

roadshowrepertory theater

Venue rotating multiple productions

permanent exhibit

promotional format

roadshowwebinar

Internet-hosted interactive presentation

press release · teleconference · livestream · email campaign

mobility/venue type

roadshowflagship store

Brand's primary retail location

home theater

Family

roadshows

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G