pre-roll

Ad before content

Pre-roll refers to something that plays before the main content.

In digital advertising, a pre-roll ad runs before a video: Skip the pre-roll in five seconds.

In cannabis culture, a pre-roll is a joint that comes already rolled and ready to smoke, purchased from a dispensary rather than hand-rolled by the user.

advertising

commercial

Paid broadcast promotion

  • sponsorFunder of activities
  • adPromotional message
  • bumperVehicle's protective edge

monetization · skip button · unskippable · insertion · programmatic · CPM · impression · branded content · podcast ad

cannabis

joint

Shared by multiple parties

weed · dispensary · cone · filter · grinder · strain · indica · sativa · hybrid · THC

cinema

trailer

Promotional film excerpt

screening · coming attractions · bumper · countdown · lobby · concessions · multiplex · matinee · featurette · audience

production

slate

Fissile metamorphic rock

tone · dailies · editing · post-production

Categories
Opposites
advertising placement timing

pre-rollpost-roll

Advertisement after content concludes

mid-roll · end card

ad format type

pre-rollbanner ad

Online promotional display strip

display ad · pop-up ad · native ad · sponsored content · native content

cannabis product preparation

pre-rollshake

Trembling or blended treat

bud · hand-rolled

Family

preroll

Familiarity
Top 500,000
Profile
Used worldwide · Concrete · Rated PG-13