bandwagon
Crowd-following phenomenon
A bandwagon was originally a wagon carrying a band in a parade—something people literally jumped onto.
Now it's almost always figurative: to jump on the bandwagon or climb aboard the bandwagon is to join a popular movement or trend, often opportunistically.
The bandwagon effect describes how popularity breeds more popularity, as people follow what others are doing.
Short-lived enthusiasm
- crazeShort-lived popular obsession
- voguePrevailing popular style
- maniaIntense, consuming obsession
- buzzContinuous low drone
wave · zeitgeist · mainstream · viral · trending · fashionable · hot · phenomenon
Exaggerated promotional fanfare
- promotionRank increase or publicity
- buzzContinuous low drone
- spinRapid rotation around axis
- publicityMedia-driven awareness
endorsement · influencer · advertising · propaganda · campaign · branding · selling · pitching
Conformity-driven poor decisions
- followingComing after another
- sheepWoolly farm animal
- lemmingSmall arctic rodent
- copycatOne who mimics another
imitation · compliance · conforming · hivemind · me-too · homogeneity · uniformity
fad
Short-lived enthusiasm
buzz · wave · zeitgeist · mainstream · viral · trending · fashionable · hot · phenomenon · sensation
hype
Exaggerated promotional fanfare
publicity · endorsement · influencer · advertising · propaganda · campaign · branding · selling · pitching · testimonial
groupthink
Conformity-driven poor decisions
copycat · imitation · compliance · conforming · hivemind · me-too · homogeneity · uniformity
campaign
Organized effort toward goal
- rallyGathering for a cause
- causeWhat produces an effect
- grassrootsCommon people as political base
coalition · activism · mobilization · march · protest · advocacy · petition · boycott · uprising · revolution
sign-up
Act of registering
follower · fan · devotee · adherent · latecomer · newcomer · recruit · joiner · adopter · participation
- conformityconformity, conforming, conform, conformist, conformism
- influenceinfluence, persuasion, sway, clout, leverage
- social conformityconformist, peer pressure, herd mentality, groupthink, follow the crowd
- sports fandomfans, fan chants, foam finger, jersey, fan clubs
- trendstrends, trend, fad, craze, rage
- wagonsprairie schooner, buckboard, wain, Conestoga, dray
bandwagonnonconformity
Rejection of prevailing norms
individualism · contrarianism · maverick · dissent · lone wolf
- jump on the bandwagonAdopt a popular trend
- jumping on the bandwagonAdopting something because others have
- jumped on the bandwagonAdopted a popular trend
- bandwagon fanSupporter only during success
- bandwagon effectAdopting trends through imitation
- climb on the bandwagonJoin a popular cause