logos

Corporate identity marks

Logos is the plural of logo, a symbol or design that identifies an organization or brand: Corporate logos plastered every surface of the stadium. (Capitalized Logos is a philosophical term.)

branding

trademark

Registered commercial identifier

monogram · mascot · rebranding · iconography · swoosh · Nike · tagline · typography · design · packaging

Categories
Opposites
rhetorical appeals

logospathos

Pity-evoking quality

ethos · emotional appeal · appeal to emotion · sentimentality · demagoguery

greek philosophical concepts

logoschaos

Complete disorder and confusion

mythos · disorder · unreason · eros · entropy

modes of understanding

logosmythos

Body of foundational legends

intuition · irrationality · faith · emotion · gnosis

Phrases
Family

catalog, apology, logic, logo, logical, dialogue, analogy, monologue, logistics

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G