television advertisement
Sponsored program interruption
A television advertisement is a short promotional video broadcast during commercial breaks, typically lasting fifteen to sixty seconds.
Also called a TV ad, TV commercial, or simply commercial.
Advertisers pay for airtime based on viewership—Super Bowl ads command millions for thirty seconds.
I mute the television advertisements when they come on.
Company identifying symbol
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- jingleBrief advertising melody
- mascotGroup's symbolic figure
brand awareness · recognition · identity · positioning · equity · recall · association · differentiation
Mark or location
- airtimeScheduled transmission period
- infomercialExtended TV sales broadcast
- sponsorFunder of activities
- teaserSomething that piques interest
voice-over · testimonial · product placement · prime time · slot · promo · bumper · interstitial
Formal review request
- endorsementFormal expression of support
- testimonialStatement praising someone's qualities
- call to actionPrompt urging immediate response
- subliminalBelow threshold of awareness
emotional appeal · before-and-after · limited time offer · act now · guarantee · free trial · compelling · urgency
Statistical population category
- target audienceIntended recipients of content
- viewerOne who observes visually
- ratingsEvaluative scores assigned
- reachExtend to touch
impressions · market research · consumer behavior · segmentation · engagement · household · Nielsen · share
Ordinal for thirty-two
- sixty-secondOrdinal for 62
- long-formUnabridged in presentation
- short-formCondensed media format
- infomercialExtended TV sales broadcast
overlay · split-screen · interactive · shoppable · addressable · programmatic · linear · pre-roll
Planned visual sequence drawings
- shootDischarge or capture
- directorOne who leads
- castingShaping through liquid form
- talentInborn aptitude
editing · post-production · sound design · graphics · animation · green screen · location · studio
logo
Company identifying symbol
mascot · brand awareness · recognition · identity · positioning · equity · recall · association · differentiation · loyalty
spot
Mark or location
- airtimeScheduled transmission period
- infomercialExtended TV sales broadcast
- sponsorFunder of activities
teaser · voice-over · testimonial · product placement · prime time · slot · promo · bumper · interstitial · ad break
appeal
Formal review request
- endorsementFormal expression of support
- testimonialStatement praising someone's qualities
- call to actionPrompt urging immediate response
subliminal · emotional appeal · before-and-after · limited time offer · act now · guarantee · free trial · compelling · urgency · social proof
demographic
Statistical population category
- target audienceIntended recipients of content
- viewerOne who observes visually
- ratingsEvaluative scores assigned
reach · impressions · market research · consumer behavior · segmentation · engagement · household · Nielsen · share · frequency
thirty-second
Ordinal for thirty-two
- sixty-secondOrdinal for 62
- long-formUnabridged in presentation
- short-formCondensed media format
infomercial · overlay · split-screen · interactive · shoppable · addressable · programmatic · linear · pre-roll · mid-roll
storyboard
Planned visual sequence drawings
talent · editing · post-production · sound design · graphics · animation · green screen · location · studio · cinematography
television advertisementtelevision program
Scheduled content for viewers
TV show · program · news broadcast · programming · feature film
television advertisementnews coverage
Journalistic attention to events
journalism · documentary · public service announcement · organic content · investigative report
television advertisementword of mouth
Information passed through conversation
billboard · newspaper ad · news story · online ad · direct mail
television, advertisement, televise, televised, televising, televisions, vision, visions, visibility