slogan
Catchy campaign phrase
A slogan is a short, memorable phrase used to promote a product, cause, or idea.
Advertising slogans aim to stick in the mind: Just Do It, I'm Lovin' It.
Political slogans rally support or crystallize a position: Make America Great Again, Yes We Can.
The term can carry a dismissive edge—calling something "just a slogan" suggests empty rhetoric over substance.
Statement of belief
- maximBrief moral principle
- mantraRepeated focus phrase
- watchwordRallying cry or principle
- bywordEpitome or catchphrase
catchphrase · credo · axiom · dictum · precept · tenet · guiding principle · rallying cry
Brief advertising melody
- catchphraseSignature line of words
- commercialPaid broadcast promotion
- billboardLarge outdoor advertising structure
- campaignOrganized effort toward goal
promotion · pitch · endorsement · testimonial · copywriting · spot · plug · teaser
Gathering for a cause
- campaignOrganized effort toward goal
- electionOrganized public voting
- candidatePerson seeking selection
- platformRaised flat structure
protest · activism · movement · grassroots · demonstration · chant · placard · banner
Matching initial consonants
- rhymeMatching terminal sounds
- repetitionAct of redoing
- wordplayVerbal wit techniques
- punWordplay using double meanings
metaphor · hyperbole · parallelism · cadence · brevity · wit · irony · emphasis
Company identifying symbol
- trademarkRegistered commercial identifier
- identityWho someone is
- brandCompany's product line name
- positioningArranging in specific locations
recognition · awareness · differentiation · equity · consistency · loyalty · perception · naming
Formal declaration of purpose
- visionAbility to see
- valuesPrinciples held worthwhile
- positioningArranging in specific locations
- identityWho someone is
messaging · communications · marketing · public relations · advertising · rebrand
creed
Statement of belief
byword · catchphrase · credo · axiom · dictum · precept · tenet · guiding principle · rallying cry · battle cry
jingle
Brief advertising melody
- catchphraseSignature line of words
- commercialPaid broadcast promotion
- billboardLarge outdoor advertising structure
campaign · promotion · pitch · endorsement · testimonial · copywriting · spot · plug · teaser · airtime
rally
Gathering for a cause
- campaignOrganized effort toward goal
- electionOrganized public voting
- candidatePerson seeking selection
platform · protest · activism · movement · grassroots · demonstration · chant · placard · banner · revolution
alliteration
Matching initial consonants
- rhymeMatching terminal sounds
- repetitionAct of redoing
- wordplayVerbal wit techniques
pun · metaphor · hyperbole · parallelism · cadence · brevity · wit · irony · emphasis · mnemonic
logo
Company identifying symbol
positioning · recognition · awareness · differentiation · equity · consistency · loyalty · perception · naming · image
mission statement
Formal declaration of purpose
- visionAbility to see
- valuesPrinciples held worthwhile
- positioningArranging in specific locations
identity · messaging · communications · marketing · public relations · advertising · rebrand
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- brevitybrevity, concise, succinct, terse, pithy
- Cultural Referencesmeme, catchphrase, movie quote, song lyric, famous line
- declarationsdeclaration, declarations, proclamation, proclamations, announcement
- Presidential Electionsballot, ballot box, electoral votes, popular vote, voter turnout
- protestsprotest, demonstration, protest march, demonstrations, rallies
slogantreatise
Formal scholarly composition
dissertation · manifesto · essay · fine print · terms and conditions
- campaign slogansPithy electoral rallying phrases
- political sloganCandidate's memorable catchphrase
- advertising sloganPithy brand phrase
- ad slogan
- slogan teeTop with text
- party slogansRepeated phrases promoting platforms