demographic

Statistical population group

Demographic relates to the statistical characteristics of human populations—age, income, education, ethnicity, location.

As a noun, a demographic is a segment of the population sharing such characteristics: The show appeals to the 18-to-34 demographic.

Advertisers and politicians obsess over demographics, targeting messages to specific groups.

The singular often implies a desired audience: We're not their demographic.

statistics

birthrate

Newborns per capita measure

marriage rate · divorce rate · literacy rate · median age · sex ratio · population density · headcount · enumeration · sampling · survey data

population

census

Official population count

populace · electorate · voters · community · households · migrants · immigrants · natives · denizens · diaspora

trends

aging

Growing older over time

decline · shift · baby boomers · millennials · gentrification · depopulation · diversification · assimilation · white flight · brain drain

characteristics

age

Duration of existence

nationality · religion · marital status · occupation · language · disability · income bracket · household size · sexual orientation · veteran status

socioeconomic

income

Regular monetary receipts

inequality · social class · wealth gap · labor force participation · food insecurity · health insurance coverage · digital divide · upward mobility

Categories
Opposites
population vs. individual scale

demographicindividual

One separate human being

person · singular · personal · idiosyncratic · one-on-one

categorical vs. particular identity

demographicindividual

One separate human being

personal · biographical · idiosyncratic · singular · specific

quantitative vs. qualitative analysis

demographicanecdotal

Based on casual observation

qualitative · experiential · ethnographic · narrative · phenomenological

Phrases
Family

demography, demographics, demographer, demographically, demographers, demographical

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Rated G