mid-roll
Inserted content break
Mid-roll refers to an advertisement that plays during the middle of video or audio content, as opposed to before (pre-roll) or after (post-roll).
The term comes from streaming platforms and podcasts, where ads interrupt the main content: The mid-roll broke right at the climax of the story.
Mid-roll ads typically command higher rates because viewers are already engaged.
Promotional message
- commercialPaid broadcast promotion
- sponsorFunder of activities
- monetizationConverting something into revenue
- insertionPlacing something within
placement · interruption · YouTube · podcast · CPM · impression · preroll · postroll
ad
Promotional message
- commercialPaid broadcast promotion
- sponsorFunder of activities
- monetizationConverting something into revenue
insertion · placement · interruption · YouTube · podcast · CPM · impression · preroll · postroll · skippable
timestamp
Recorded moment identifier
retention · engagement · streaming · content · episode · watch time · buffer · player · timeline · scrubbing
episode
Serialized content unit
sponsorship · read · download · RSS · audience · Patreon · subscription · audio · producer · network
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- broadcast advertisingTV commercials, radio spots, commercials, ad spots, spot ads
- Audio Advertisingjingle, radio spot, TV spot, promo, bumper
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
mid-rollpre-roll
Advertisement before streaming content
post-roll · native advertising · sponsored content · product placement
mid, roll, middle, midway, midpoint, midst, midland, midnight, midday