typeface
Alphabet's visual style
A typeface is a set of letters, numbers, and symbols designed with a unified visual style.
Helvetica, Times New Roman, and Garamond are typefaces.
Technically, typeface refers to the design itself while font refers to a specific size and weight, but the terms are now used interchangeably: What typeface is that logo in?
Letter terminal flourish
- sans-serifType without terminal strokes
- glyphVisual form of character
- ligatureCord for binding
- ascenderOne moving upward
descender · baseline · x-height · counter · stem · bowl · terminal · apex
Slanted letter style
- boldCourageous and daring
- romanUpright letter style
- obliqueAngled, not straightforward
- lightVisible electromagnetic radiation
medium · heavy · black · regular · thin · ultralight · upright · slanted
Letter terminal flourish
- sans-serifType without terminal strokes
- slab-serifTypeface with thick terminals
- geometricRelating to mathematical shapes
- humanistEthics-focused secular philosopher
grotesque · transitional · modern · gothic · blackletter · display · script · decorative
Quantity with direction
- bezierMathematical curve formula
- outlineSummary of key elements
- scalableAble to increase capacity
- hintingSuggesting indirectly
rasterization · grid · OpenType · TrueType · PostScript · foundry · specimen · letterform
Letter-pair spacing adjustment
- leadingGuiding or pacing type
- trackingMonitoring location over time
- letterspacingInter-character spacing adjustment
- linespacingGap between text rows
em · en · pica · point · width · weight · proportion · monospaced
Pen's writing tip
- scribeManual document copier
- letteringStyled written characters
- handwritingManual letter formation
- cursiveJoined handwriting style
uncial · Carolingian · blackletter · Spencerian · copperplate · brushwork · flourish · chancery
Transitional serif typeface
Clearness of text
serif
Letter terminal flourish
- sans-serifType without terminal strokes
- glyphVisual form of character
- ligatureCord for binding
ascender · descender · baseline · x-height · counter · stem · bowl · terminal · apex · crossbar
italic
Slanted letter style
light · medium · heavy · black · regular · thin · ultralight · upright · slanted
serif
Letter terminal flourish
- sans-serifType without terminal strokes
- slab-serifTypeface with thick terminals
- geometricRelating to mathematical shapes
humanist · grotesque · transitional · modern · gothic · blackletter · display · script · decorative
vector
Quantity with direction
hinting · rasterization · grid · OpenType · TrueType · PostScript · foundry · specimen · letterform · drawing
kerning
Letter-pair spacing adjustment
- leadingGuiding or pacing type
- trackingMonitoring location over time
- letterspacingInter-character spacing adjustment
linespacing · em · en · pica · point · width · weight · proportion · monospaced · proportional
nib
Pen's writing tip
- scribeManual document copier
- letteringStyled written characters
- handwritingManual letter formation
cursive · uncial · Carolingian · blackletter · Spencerian · copperplate · brushwork · flourish · chancery · roundhand
Baskerville
Transitional serif typeface
legibility
Clearness of text
- clarityState of being understandable
- contrastNotable difference between things
- spacingInterval arrangement between objects
alignment · readable · eye-strain · visibility · hierarchy
letterpress
Printing from raised surfaces
sort · composing · galley · chase · impression · ink · phototypesetting · Linotype
- graphic designlogo, font, layout, color, icon
- printingprinting press, letterpress, printing, lithographers, offset printing
- brandingbrand identity, brand, brand equity, taglines, logos
- typographyletters, font, calligraphy, font design, sans serif
- design termsline, color, font, style, shape
- design toolsruler, pencils, eraser, pen, markers
typefacehandwriting
Manual letter formation
manuscript · calligraphy · cursive · penmanship · longhand