taglines
Brief promotional phrases
Taglines are short, memorable phrases used to capture the essence of a brand, product, or creative work.
A movie tagline appears on posters to hook audiences: In space, no one can hear you scream.
Advertising taglines become inseparable from brands: Just do it.
The singular tagline also refers to a signature line appended to emails or forum posts.
Memorable promotional phrase
- catchphraseSignature line of words
- jingleBrief advertising melody
- brandCompany's product line name
- campaignOrganized effort toward goal
memorable · punchy · copywriting · Madison Avenue · pitch · hook · Nike · motto
News article title
- subheadSecondary title below headline
- captionText accompanying an image
- bylineArticle author identification
- blurbBrief promotional text
summary · hook · opener · attention-grabbing · concise · wordplay · pun · alliteration
Organized effort toward goal
- candidatePerson seeking selection
- rallyGathering for a cause
- voteFormal choice expression
- electionOrganized public voting
platform · message · propaganda · spin · soundbite · grassroots · partisan · mobilize
Self-description for potential matches
- bioPersonal background summary
- elevator pitchBrief persuasive summary
- introductionPreliminary section or presentation
- brandingCreating distinctive identity
LinkedIn · resume · signature · identity · mantra · networking · first impression · description
slogan
Memorable promotional phrase
- catchphraseSignature line of words
- jingleBrief advertising melody
- brandCompany's product line name
campaign · memorable · punchy · copywriting · Madison Avenue · pitch · hook · Nike · motto · marketing
headline
News article title
- subheadSecondary title below headline
- captionText accompanying an image
- bylineArticle author identification
blurb · summary · hook · opener · attention-grabbing · concise · wordplay · pun · alliteration · wit
campaign
Organized effort toward goal
election · platform · message · propaganda · spin · soundbite · grassroots · partisan · mobilize · movement
dating profile
Self-description for potential matches
- bioPersonal background summary
- elevator pitchBrief persuasive summary
- introductionPreliminary section or presentation
branding · LinkedIn · resume · signature · identity · mantra · networking · first impression · description · handle
movie poster
Printed cinema promotion
- trailerPromotional film excerpt
- blockbusterEnormously successful entertainment property
- HollywoodAmerican film industry center
logline · teaser · sequel · franchise · theatrical · premiere · release · marquee · credits · promotional
- Perfume Marketingperfume ads, ad campaigns, print ads, TV spots, billboards
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- brandingbrand identity, brand, brand equity, logos, slogans
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- comedy writingjoke, jokes, comedy, satire, parody
taglinestreatises
Formal scholarly compositions
dissertations · monographs · essays · tomes · manifestos
taglinesdisclaimers
Statements denying responsibility
fine print · warnings · technical specifications · terms and conditions