Baskerville

Classic book typeface

Baskerville is a typeface designed by John Baskerville in the 1750s, characterized by crisp contrast between thick and thin strokes.

It belongs to the transitional category between old-style and modern serif fonts.

The name also evokes Arthur Conan Doyle's *The Hound of the Baskervilles*, lending it a faintly Gothic association in popular culture.

typeface

serif

Letter terminal flourish

legibility · letterform · Times New Roman · typeset · kerning · readability · printing · press · typographer · Birmingham

literary

Sherlock Holmes

  • houndHunting dog breed
  • mysterySomething unexplained or unknown
  • gothicDark, mysterious aesthetic

Dartmoor · Conan Doyle · detective · moor · curse · Victorian · thriller · suspense · manor · legend

print

ink

Writing fluid

booklet · stationery · letterhead · cardstock · paper · cotton · printing · impression · plates · registration

typography

kerning

Letter-pair spacing adjustment

descender · baseline · x-height · uppercase · lowercase · italic · roman · bold · swash · counters

legibility

clarity

State of being understandable

refinement · precision · crispness · openness · proportion · balance · spacing · evenness · texture · color

Opposites
typographic classification

BaskervilleHelvetica

Neutral sans-serif typeface

sans-serif · Arial · Futura · Comic Sans · Gotham

stroke contrast and structure

BaskervilleFutura

Geometric sans-serif typeface

Helvetica · Rockwell · monospace · Clarendon

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Rated G