Marketing
Promotional strategy field
Marketing is the activity of promoting and selling products or services.
It encompasses advertising, market research, branding, and customer outreach—everything involved in connecting goods to buyers.
Their marketing campaign went viral.
Marketing also describes the academic discipline and the department within a company: She works in marketing.
The word often carries connotations of manipulation or spin: It's just marketing.
Creating distinctive identity
- positioningArranging in specific locations
- segmentationDivision into sections
- targetingSelecting as objective
- differentiationRecognizing meaningful differences
value proposition · competitive analysis · campaign · messaging · funnel · customer journey · conversion · awareness
Moderated consumer research session
- surveySystematic data collection
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
- consumer behaviorPatterns in purchasing choices
trend analysis · data · insights · sampling · questionnaire · polling · A/B testing · ethnography
Improving site discoverability
- social mediaOnline content-sharing platforms
- PPCPicture postcard abbreviation
- influencerPerson with promotional reach
- viralSpreading quickly online
clicks · impressions · CTR · landing page · retargeting · affiliate · automation · AdWords
Paid broadcast promotion
- billboardLarge outdoor advertising structure
- bannerDisplayed strip with message
- sloganMemorable promotional phrase
- jingleBrief advertising melody
spokesperson · endorsement · print ad · television · radio · placement · creative · copy
Frequency of sound
- leadsGoes in front
- prospectsExpected future outcomes
- pipelineLong-distance fluid transport tube
- cold callingUnsolicited sales contact
demo · closing · upsell · cross-sell · CRM · quota · commission · B2B
Senior executive title abbreviation
- agencyPower to act
- consultantProfessional advice provider
- coordinatorOne who arranges activities
- managerOne who directs others
director · specialist · intern · copywriter · strategist · analyst · freelancer · team
branding
Creating distinctive identity
- positioningArranging in specific locations
- segmentationDivision into sections
- targetingSelecting as objective
differentiation · value proposition · competitive analysis · campaign · messaging · funnel · customer journey · conversion · awareness · engagement
focus group
Moderated consumer research session
- surveySystematic data collection
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
consumer behavior · trend analysis · data · insights · sampling · questionnaire · polling · A/B testing · ethnography · neuromarketing
SEO
Improving site discoverability
- social mediaOnline content-sharing platforms
- PPCPicture postcard abbreviation
- influencerPerson with promotional reach
viral · clicks · impressions · CTR · landing page · retargeting · affiliate · automation · AdWords · Instagram
commercial
Paid broadcast promotion
- billboardLarge outdoor advertising structure
- bannerDisplayed strip with message
- sloganMemorable promotional phrase
jingle · spokesperson · endorsement · print ad · television · radio · placement · creative · copy · headline
pitch
Frequency of sound
cold calling · demo · closing · upsell · cross-sell · CRM · quota · commission · B2B · B2C
CMO
Senior executive title abbreviation
- agencyPower to act
- consultantProfessional advice provider
- coordinatorOne who arranges activities
manager · director · specialist · intern · copywriter · strategist · analyst · freelancer · team · department
- journalsjournals, journal, diary, diaries, personal diaries
- Breakfast BrandsCheerios, Frosted Flakes, Froot Loops, Lucky Charms, Rice Krispies
Marketingproduction
Making or generating something
manufacturing · accounting · finance · back office · operations
Marketingjournalism
News gathering and dissemination
disclosure · transparency · whistleblowing · reporting · hard news
Marketingpurchasing
Acquiring through payment
buying · procurement · consumption · acquiring · demand
- mass marketingUndifferentiated consumer outreach
- influencer marketingPromotion through social personalities
- digital marketingWeb-based promotional strategy
- marketing campaignPlanned promotional strategy
- online marketingWeb-based commercial promotion
- viral marketingSelf-propagating promotional strategy