competitive analysis
Studying the competition
Competitive analysis is the systematic examination of rival businesses—their products, strategies, strengths, and weaknesses—to inform your own business decisions.
The term belongs primarily to marketing and strategic planning: Our competitive analysis revealed a gap in the mid-price market.
The goal is understanding where competitors are vulnerable and where they excel.
- peer comparisonEvaluation against similar others
- head to headDirectly opposing each other
- strengthsPowers or capabilities
- weaknessesPoints of vulnerability
- market researchAnalyzing buyer preferences systematically
industry benchmarks · competitive advantage · secret sauce · market dynamics · value proposition · opportunities · best practices · pricing strategy · performance metrics · threats · blind spots · consumer behavior · market segmentation · trend forecasting · emerging technologies · growth strategy · winning strategy · market demand
competitive analysisinternal audit
In-house compliance review
self-assessment · self-analysis · self-evaluation · navel-gazing · introspection
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