CTR
Link engagement ratio
CTR stands for click-through rate, a metric in digital advertising measuring the percentage of people who click on a link or ad after seeing it: Our email campaign had a 3% CTR.
A high CTR indicates effective messaging or targeting.
In other contexts, CTR can abbreviate choose the right, a motto in Latter-day Saint culture, or controlled thermonuclear reactor in physics. (Lowercase ctr abbreviates center or counter.)
Measured speed or charge
- metricStandard of measurement
- ratioComparative numerical relation
- percentageProportion out of hundred
- clicksBrief sharp sounds
impressions · advertising · marketing · conversion · engagement · analytics · performance · banner
Brief sharp sounds
- impressionsEffects on the mind
- CPMRate per mille
- ROIProfit-to-cost ratio
- KPIMeasurable performance target
benchmark · percentage · ratio · performance · tracking · measurement · optimization · improvement
Displayed strip with message
- adPromotional message
- campaignOrganized effort toward goal
- displayPresentation for viewing
- pay-per-clickBilling per ad interaction
PPC · retargeting · interstitial · pop-up · sponsored · headline · creative · targeting
Vehicle control panel
- heatmapColor-scaled data visualization
- segmentationDivision into sections
- clickstreamSequence of webpage visits
- pageviewsPage load tallies
sessions · attribution · multivariate · data · reporting · insights · trend · comparison
Periodic organizational publication
- subscriberOne who enrolls regularly
- inboxMessage receiving folder
- campaignOrganized effort toward goal
- unsubscribeWithdraw from mailings
deliverability · spam · personalization · segmentation · list · broadcast · drip · autoresponder
rate
Measured speed or charge
- metricStandard of measurement
- ratioComparative numerical relation
- percentageProportion out of hundred
clicks · impressions · advertising · marketing · conversion · engagement · analytics · performance · banner · campaign
clicks
Brief sharp sounds
- impressionsEffects on the mind
- CPMRate per mille
- ROIProfit-to-cost ratio
KPI · benchmark · percentage · ratio · performance · tracking · measurement · optimization · improvement · decline
banner
Displayed strip with message
pay-per-click · PPC · retargeting · interstitial · pop-up · sponsored · headline · creative · targeting · reach
dashboard
Vehicle control panel
- heatmapColor-scaled data visualization
- segmentationDivision into sections
- clickstreamSequence of webpage visits
pageviews · sessions · attribution · multivariate · data · reporting · insights · trend · comparison · variant
newsletter
Periodic organizational publication
- subscriberOne who enrolls regularly
- inboxMessage receiving folder
- campaignOrganized effort toward goal
unsubscribe · deliverability · spam · personalization · segmentation · list · broadcast · drip · autoresponder
SERP
Query outcome display
choose
Select from alternatives