Instagram

Square photos, filters

Instagram is a social media platform for sharing photos and videos, owned by Meta.

Users post images to their feeds, share temporary content through Stories, and communicate via direct messages.

The name blends "instant" and "telegram." As a verb, to Instagram something is to post it there: She Instagrammed her lunch.

Informally shortened to Insta or IG.

culture

aesthetic

Concerning beauty or art

FOMO · selfie · foodie · OOTD · throwback · finsta · shadowban · doomscrolling · comparison · highlight

platform

app

Mobile device software

  • feedSupply with sustenance
  • storiesAccounts or building levels
  • reelsCylindrical winding devices

posts · explore · notifications · algorithm · handle · profile · bio · grid · carousel · archive

engagement

likes

Feels favorably toward

shares · saves · tagging · mentions · hashtags · engagement · reach · impressions · analytics · insights

creator

influencer

Person with promotional reach

collaboration · partnership · affiliate · monetization · niche · aesthetic · curation · caption · editing · presets

marketing

branding

Creating distinctive identity

shoppable · analytics · ROI

Categories
Opposites
media format emphasis

InstagramTwitter

Microblogging social network

Reddit · Medium · blogs · email · text messaging

content permanence

InstagramSnapchat

Disappearing multimedia messenger

finsta · reality · candid photography · real life · authenticity

anonymity and identity

Instagram4chan

Anonymous posting site

Reddit · imageboards · dark web

Phrases
Family

Instagrammable, Instagrams, Instagrammed, Instagramming, Instagramable

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G