landing page

Website entry point

A landing page is a webpage designed to receive visitors from a specific source—an advertisement, email campaign, or search result—and prompt a particular action like signing up or making a purchase.

Unlike general website pages, landing pages focus narrowly on conversion: The ad linked to a landing page offering a free trial.

In web analytics, any page where a visitor first enters a site may be called a landing page.

conversion

call-to-action

Urging audience response

signupAct of enrolling
leadDense metal, symbol Pb
funnelCone directing flow

opt-in · clickthrough · form · analytics · tracking · retargeting · heatmap

design

above-the-fold

Visible without unfolding

layoutSpatial arrangement of elements
headlineNews article title
whitespaceUnprintable gap characters

responsive · wireframe · mockup · typography · scrolling · fold · banner · mobile-first · parallax · icons

purpose

headline

News article title

hookCurved catching device
clarityState of being understandable
credibilityQuality inspiring trust

testimonials · benefits · features · USP · messaging · persuasion · urgency · scarcity · guarantee · offer

traffic

SEO

Improving site discoverability

keywordsImportant identifying words
PPCPicture postcard abbreviation
campaignOrganized effort toward goal

organic · referral · remarketing · impression · SERP

landing page

call-to-action

above-the-fold

headline

SEO

landing page

Opposites

Categories

Family