focus group
Consumer feedback session
A focus group is a small gathering of people assembled to discuss a product, idea, or topic while researchers observe.
Marketers and political consultants use focus groups to test reactions before wider release: The focus group hated the new logo.
The term often implies that decisions are being driven by public opinion rather than conviction: Policy shouldn't be made by focus group.
Analyzing buyer preferences systematically
- target audienceIntended recipients of content
- brandingCreating distinctive identity
- product testingEvaluating items before sale
- segmentationDivision into sections
demographics · customer feedback · product launch · psychographics · competitive analysis · positioning · awareness · screener
One who presates proceedings
- participantsThose actively involved
- qualitativeRelating to characteristics, not quantities
- recruitmentSeeking new personnel
- screeningEvaluative selection process
one-way mirror · observation room · transcripts · recording · rapport · probing · saturation · sample size
Subjective beliefs or assessments
- perspectivesAttitudes toward situations
- reactionsResponses to events
- insightsPenetrating understandings gained
- sentimentsEmotional views or attitudes
impressions · preferences · attitudes · perceptions · responses · comments · suggestions · concerns
market research
Analyzing buyer preferences systematically
- target audienceIntended recipients of content
- brandingCreating distinctive identity
- product testingEvaluating items before sale
segmentation · demographics · customer feedback · product launch · psychographics · competitive analysis · positioning · awareness · screener · recruitment
moderator
One who presates proceedings
- participantsThose actively involved
- qualitativeRelating to characteristics, not quantities
- recruitmentSeeking new personnel
screening · one-way mirror · observation room · transcripts · recording · rapport · probing · saturation · sample size · coding
opinions
Subjective beliefs or assessments
- perspectivesAttitudes toward situations
- reactionsResponses to events
- insightsPenetrating understandings gained
sentiments · impressions · preferences · attitudes · perceptions · responses · comments · suggestions · concerns · expectations
- collaborationteamwork, partnership, co-creation, alliance, sharing
- Research Groupspanel, cohort, respondents, participants, subjects
- groupsteam, teams, club, clubs, gang
- group activitiesvoting, protest, game night, rally, team sports
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- discussionsdiscussion, discussions, forum, talks, roundtable
focus groupquantitative research
Empirical study using numbers
statistical analysis · controlled experiment · A/B testing · field observation
focus, group, focused, focusing, unfocused, refocus, autofocus, defocus, hyperfocus