neuromarketing
Consumer neuroscience applied
Neuromarketing applies neuroscience to marketing, using brain imaging, eye tracking, and biometric data to understand how consumers respond to products, packaging, and advertisements.
The field assumes that unconscious reactions reveal preferences that surveys and focus groups miss: Neuromarketing research showed customers responded to the red packaging even when they said they preferred blue.
Magnetic neural activity imaging
- EEGNeural activity recording
- biometricsBody-based identity verification
- neuroimagingVisualizing nervous system structure
- brainwavesElectrical signals from neurons
Power to affect others
- primingMaking ready beforehand
- anchoringFastening securely to position
- framingStructural or contextual shaping
- nudgeGentle push to prompt
trust-building · credibility · storytelling · urgency · reciprocity
Underhanded control of others
- consentVoluntary agreement given
- privacyFreedom from observation
- deceptionIntentional misleading of others
- transparencyState of being see-through
regulation · exploitation · vulnerability · autonomy · disclosure
fMRI
Magnetic neural activity imaging
- EEGNeural activity recording
- biometricsBody-based identity verification
- neuroimagingVisualizing nervous system structure
influence
Power to affect others
- primingMaking ready beforehand
- anchoringFastening securely to position
- framingStructural or contextual shaping
nudge · trust-building · credibility · storytelling · urgency · reciprocity
manipulation
Underhanded control of others
- consentVoluntary agreement given
- privacyFreedom from observation
- deceptionIntentional misleading of others
transparency · regulation · exploitation · vulnerability · autonomy · disclosure
- market researchsurveys, focus group, focus groups, survey, consumer behavior
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- persuasionpersuade, persuasion, persuasive, convince, convincing
- Marketing Topicspublic relations, brand management, personal branding
- eye trackingeye tracker, eye tracking, eye movement, fixation, fixations
market, marketing, marketer, marketed, marketable, neural, neuron, marketers, neurology