B2B

Firms selling mutually

B2B is short for business-to-business, describing commerce between companies rather than between a company and individual consumers.

A B2B company sells products or services to other businesses: They shifted from retail to B2B sales.

The term contrasts with B2C (business-to-consumer).

commerce

wholesale

Bulk sales to merchants

contracts · vendors · suppliers · buyers · trade · marketplace · e-commerce · distribution · pricing · quotations

enterprise

corporate

Of or relating to companies

solutions · platforms · integration · SaaS · CRM · ERP · onboarding · stakeholders · implementation · customization

partnership

alliance

Formal union of parties

affiliate · MOU · ecosystem · network

Categories
Opposites
customer type

B2BB2C

Selling directly to individuals

business-to-consumer · retail · consumer · direct-to-consumer · DTC

transaction structure

B2Bretail

Sales to end users

impulse buying · personal shopping · mass market · point-of-sale · storefront

Family

business, businesses, businessman, businesswoman, businesslike, busy, busyness

Familiarity
Top 50,000
Profile
Used worldwide · Timeless · Abstract · Rated G