Lucky Charms
Magically delicious breakfast
Lucky Charms is a breakfast cereal produced by General Mills, known for its combination of toasted oat pieces and colorful marshmallow shapes.
The marshmallows—hearts, stars, horseshoes, clovers, and others—are called "marbits" and have become the cereal's defining feature.
Marketed primarily to children since 1964, its mascot is Lucky the Leprechaun.
They're magically delicious is its longstanding slogan.
- horseshoeCurved metal hoof protector
- marshmallowsPillowy sugar foam
- pot of goldLegendary treasure trove
- cerealProcessed grain for breakfast
- cereal boxPackaged breakfast grain container
leprechaun · moons · four-leaf clover · General Mills · breakfast · breakfast table · star · hearts · Chex · rainbow · magic · shamrock · clover · Frosted Flakes · sugary · sugar rush · Froot Loops · Life
- Cerealsoats, bran, granola, muesli, oatmeal
- Breakfast BrandsCheerios, Frosted Flakes, Froot Loops, Rice Krispies, Corn Flakes
- General MillsCheerios, Wheaties, Trix, Cinnamon Toast Crunch, Chex
- Irish-AmericanIrish-American, Irish American, Irish heritage, Irish diaspora, Irish immigrants
- marshmallow treatss'mores, marshmallow fluff, Rice Krispies Treats, marshmallow creme, mini marshmallows
Lucky CharmsGrape-Nuts
Misleadingly named breakfast cereal
All-Bran · whole oats · Kashi · bran flakes · shredded wheat
charm, lucky, charming, unlucky, luckily, charms, charmed, charmer, luckless