B2C
Direct customer commerce
B2C is a business abbreviation for "business-to-consumer," describing commerce where companies sell directly to individual customers rather than to other businesses.
The term distinguishes retail operations from B2B (business-to-business) transactions: Amazon is primarily a B2C company.
Common in marketing and e-commerce contexts.
Sales to end users
- ecommerceInternet-based buying and selling
- customerBuyer of goods
- salesRevenue from goods moved
- transactionExchange of goods/money
storefront · shopping · purchase · checkout · marketplace · buyer · merchant · vendor
Greek warrior women
- WalmartLargest global retailer
- NetflixSubscription streaming service
- SpotifyMusic streaming platform
- subscriptionPaid recurring access
freemium · mass-market · scale · volume · margins · churn · platform · app
Paid promotional communication
- brandingCreating distinctive identity
- targetingSelecting as objective
- audienceGathered viewers collectively
- campaignOrganized effort toward goal
influencer · promotion · engagement · awareness · loyalty · acquisition · retention · personalization
Enterprise-to-enterprise commerce
- enterpriseCommercial undertaking or initiative
- wholesaleBulk sales to merchants
- corporateOf or relating to companies
- individualOne separate human being
retail
Sales to end users
transaction · storefront · shopping · purchase · checkout · marketplace · buyer · merchant · vendor · product
Amazon
Greek warrior women
subscription · freemium · mass-market · scale · volume · margins · churn · platform · app · SaaS
advertising
Paid promotional communication
- brandingCreating distinctive identity
- targetingSelecting as objective
- audienceGathered viewers collectively
campaign · influencer · promotion · engagement · awareness · loyalty · acquisition · retention · personalization · segmentation
B2B
Enterprise-to-enterprise commerce
- enterpriseCommercial undertaking or initiative
- wholesaleBulk sales to merchants
- corporateOf or relating to companies
individual · end-user · personal · household
- businesscompany, corporation, firm, enterprise, commerce
- Business AcronymsSKU, UPC, CEO, COO, POS
- distributiondistribution, distributors, distributor, allocation, allotment
- Dot-com Eradot-com crash, bubble burst, irrational exuberance, IPOs, stock speculation
- market segmentssegments, demographics, demographic, geographic, behavioral
- Marketing AcronymsROI, CPM, CPA, CTR, CTA
B2CB2B
Enterprise-to-enterprise commerce
business-to-business · wholesale · wholesale distribution · bulk sales
business, consumer, businesses, consumers, consume, consumption, consumable, consuming, consumed