copywriter
Crafts advertising text
A copywriter writes text for advertising, marketing, and promotional materials.
The copy in copywriter refers to written content destined for publication—headlines, slogans, product descriptions, website text, email campaigns.
She works as a copywriter for an ad agency.
Distinguished from copyright, which concerns legal ownership of creative works.
News article title
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- campaignOrganized effort toward goal
- pitchFrequency of sound
hook · jingle · banner · creative · brief · concept · strapline · call-to-action
Self-employed project work
- agencyPower to act
- in-houseWithin the organization
- portfolioCollected works or assets
- clientOne who hires professionals
brief · deadline · rate · retainer · contract · collaboration · feedback · niche
Cause to believe
- sellTransfer for payment
- influencePower to affect others
- engageActively participate or connect
- compellingPowerfully engaging or persuasive
enticing · emotive · appeal · testimonial · endorsement · benefit · urgency · conversion
Creating technical blueprints
- editingRefining content for clarity
- proofreadingChecking text for mistakes
- revisionAltering to improve
- toneQuality of sound
voice · style · clarity · concision · wordsmithing · syntax · grammar · flow
Improving site discoverability
- blogOnline personal journal
- articleWritten piece or grammatical word
- keywordsImportant identifying words
- emailDigital written communication
newsletter · whitepaper · editorial · ghostwriting · long-form · short-form · evergreen · pillar
headline
News article title
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- campaignOrganized effort toward goal
pitch · hook · jingle · banner · creative · brief · concept · strapline · call-to-action · ad
freelance
Self-employed project work
client · brief · deadline · rate · retainer · contract · collaboration · feedback · niche · specialization
convince
Cause to believe
compelling · enticing · emotive · appeal · testimonial · endorsement · benefit · urgency · conversion · clickthrough
drafting
Creating technical blueprints
- editingRefining content for clarity
- proofreadingChecking text for mistakes
- revisionAltering to improve
tone · voice · style · clarity · concision · wordsmithing · syntax · grammar · flow · punch
SEO
Improving site discoverability
- blogOnline personal journal
- articleWritten piece or grammatical word
- keywordsImportant identifying words
email · newsletter · whitepaper · editorial · ghostwriting · long-form · short-form · evergreen · pillar · metadata
- online jobsfreelancer, virtual assistant, content creator, blogger, web developer
- jobsdoctor, administrator, lawyer, teacher, nurse
- writersauthor, novelist, poet, journalist, essayist
- communicatorsspeaker, explainer, orator, presenter, announcer
- creadoresartista, compositor, inventor, editor, art director
- creativesartist, artists, painter, painters, illustrators
copywriterjournalist
News profession practitioner
investigative reporter · fact-checker · technical writer · documentary filmmaker · whistleblower
copywritereditor
One who revises text
censor · redactor · copy editor · content moderator · abridger
copywritertranscriptionist
One who converts audio to text
stenographer · scribe · plagiarist · copyist