consumer behavior
Shopping decision patterns
Consumer behavior is the study of how people decide what to buy, when to buy it, and why.
The field examines the psychological, social, and economic factors that influence purchasing decisions: The marketing team analyzed consumer behavior to understand why sales dropped.
Also spelled consumer behaviour in British English.
- market researchAnalyzing buyer preferences systematically
- focus groupModerated consumer research session
- target audienceIntended recipients of content
- brandingCreating distinctive identity
- motivationImpetus toward a goal
cognitive biases · market segmentation · pricing strategies · rituals · peer pressure · keeping up with the Joneses · social identity · social comparison · status symbol · self-concept · generational differences · cultural symbols · subcultures · purchasing power · family roles · values · word-of-mouth · conspicuous consumption
- economicssupply and demand, inflation, GDP, GNP, gross domestic product
- social sciencessociology, anthropology, psychology, economics, political science
- behavioral sciencespsychology, cognitive psychology, social psychology, developmental psychology, clinical psychology
- microeconomicsdemand, supply, supply and demand, price, market
- market researchsurveys, focus group, focus groups, survey, market reports
- data marketingmicrotargeting, targeted ads, personalized marketing, retargeting, data mining
consumer behaviorwholesale buying
Large-quantity discounted purchasing
behavior, consumer, misbehave, consumed, consuming, consumers, behaviors, consumable, behavioral