Nielsen

TV audience tracker

Nielsen refers to audience measurement data from the Nielsen Company, which tracks television viewership and media consumption.

Nielsen ratings determine a show's popularity and heavily influence advertising rates and programming decisions: The show was canceled after poor Nielsens.

The term functions as shorthand for TV ratings generally, even when other measurement systems are involved.

ratings

viewership

Collective television audience

households · overnight · primetime · metered · diary · sampling · points · television · broadcast · advertising

surname

Scandinavian

Of Denmark, Norway, Sweden

heritage · lineage · family name · Danish · Norwegian · descent · Nordic · kin · bloodline · relatives

Danish

Copenhagen

Denmark's capital city

Vikings · Lego · Hans Christian Andersen · Nordic · Scandinavia · Scandinavian · krone · pastries · Danes · Tivoli

notable

scientist

One who studies nature

physicist · entrepreneur

Categories
Opposites
competing ratings/research methodologies

NielsenGallup

Leading survey firm

measured vs unmeasured media

Nielsenpirate radio

Unauthorized FM or AM transmission

off-the-grid · bootleg · samizdat

quantified vs. unquantified media value

Nielsenunmeasured

Not quantified or gauged

unrated · unquantified · gut instinct · critical acclaim · artistic merit

Phrases
Family

Neil, Nelson

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Rated G