public service announcement

Official informational message

A public service announcement is a message broadcast in the public interest, typically on radio or television, to raise awareness about issues like health, safety, or civic responsibility: a public service announcement about the dangers of drunk driving.

Often abbreviated PSA.

The term extends to any unsolicited advice or warning, sometimes used sarcastically: Thanks for the PSA.

safety

warning

Alert about danger

fire safety · earthquake preparedness · flood · disaster · seatbelts · helmets · smoke detector · carbon monoxide · drowning prevention · stranger danger

messaging

campaign

Organized effort toward goal

  • sloganMemorable promotional phrase
  • taglineMemorable branding phrase
  • jingleBrief advertising melody

catchphrase · celebrity endorsement · spokesperson · narrator · testimonial · call to action · hotline · website · QR code · disclaimer

broadcast

PSA

Free civic advertisement

spot · airtime · telecast · transmission · network · infomercial · commercial · media · station · channel

civic

voting

Formally registering a choice

conservation · energy saving · water conservation · littering · Woodsy Owl · tax deadline · emergency number · civic duty · volunteering · blood drive

health

prevention

Stopping something before occurring

wellness · screening · epidemic · pandemic · disease · smoking cessation · HIV awareness · drug abuse · mental health · sanitation

Categories
Opposites
purpose/intent

public service announcementadvertisement

Paid promotional message

commercial · infomercial · sponsored content · product placement · marketing campaign

audience scope

public service announcementclassified information

Sensitive, access-restricted material

personal letter · private correspondence

content nature

public service announcementpropaganda

Biased information for influence

disinformation campaign · deceptive advertising · astroturfing · subliminal advertising · misinformation

Family

public, service, announcement, publicly, publicity, publicize, publicized, publication, publish

Familiarity
Top 200,000
Profile
Known to kids · Timeless · Everyday, not technical · Rated G