trending

Gaining traction now

Trending describes something currently popular or widely discussed, especially on social media platforms where algorithms track and display topics, hashtags, or content gaining rapid attention.

That video is trending on TikTok.

What's trending reflects the collective interests of users at a given moment, though the designation is fleeting—today's trending topic is tomorrow's forgotten news.

The word also applies more broadly to anything experiencing a surge in popularity or attention: Plant-based diets have been trending for years.

viral

hashtag

Labeled link for posts

retweet · likes · followers · influencer · content-creator · algorithm · feed · share · boost · engagement

popular

chart-topping

Ranking first in sales

in-demand · sought-after · mainstream · favorite · top-rated · fan-favorite · must-see · binge-worthy · crowd-pleaser · sensation

newsworthy

breaking

Coming apart suddenly

coverage · story · scoop · update · developments · current-events · newsworthy · live · real-time · alert

fashionable

chic

Tasteful, current flair

designer · runway · must-have · look · aesthetic · outfit · wardrobe · collection · season · fashion-forward

Categories
Opposites
popularity trajectory

trendingfading

Gradual loss of intensity

declining · waning · dying out · falling off · on the way out

visibility/prominence

trendingobscure

Unknown to most

unknown · unnoticed · ignored · overlooked · under the radar

temporal currency

trendingoutdated

No longer in use

passé · dated · out of fashion · old news · yesterday's news

Phrases
Family

trendiness, trendily

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Abstract · Everyday, not technical · Rated G