truth in advertising
No deceptive claims
Truth in advertising refers to the legal and ethical principle that marketing claims must be honest and not mislead consumers.
Laws against false advertising require that claims be substantiated and that important limitations be disclosed.
The phrase often appears ironically when someone exposes a gap between marketing spin and reality: At least they're practicing truth in advertising—the box says "some assembly required" and it took me six hours.
- consumer rightsLegal safeguards for purchasers
- honestyTruthfulness, sincerity
- brand reputationPublic perception of company
- money back guaranteePromise of reimbursement if unsatisfied
- no strings attachedWithout obligations or conditions
credibility · integrity · accountability · sincerity · trustworthiness · authenticity · consumer law · substantiation · full disclosure · transparency · fraud prevention · buyer beware · fairness · consumer education · advocacy groups · watchdog organizations · legal enforcement · moral obligation
- consumer rightsrefund, warranty, repair, returns, replacement
- regulationregulators, rules, laws, regulatory oversight, standards
- ad rulesad disclosure, ad ban, deceptive ads, misleading labels, disclaimers
- retail lawconsumer rights, sales tax, product liability, labeling laws, product labeling
- product labelsingredient list, warning labels, safety labels, warning label, nutrition facts
- media rulesbroadcast standards, decency standards, censorship laws, content moderation, rating systems
truth in advertisingfalse advertising
Dishonest promotional claims
deceptive advertising · misleading advertising · bait and switch · consumer fraud · misleading claims
truth in advertisingpuffery
Overblown self-promotion
exaggeration · hyperbole · hype · overpromising · inflated claims
truth in advertisingunfair business practices
Deceptive or exploitative commercial conduct
truth, truthful, truthfully, truthfulness, untruth, untrue, truths, advertise, advertisement