sponsorship
Corporate funding arrangement
Sponsorship is the act of providing financial or other support for an event, organization, or person, typically in exchange for publicity or promotional benefits: corporate sponsorship of the Olympics, The team secured sponsorship from a local car dealership.
A sponsor might fund a charity event, back an athlete, or underwrite a television program.
Sponsorship also covers the formal support required for immigration or membership applications: Her employer provided sponsorship for her work visa.
Bestow or award money
- subsidyFinancial assistance from government
- underwritingRisk evaluation and acceptance
- contributionSomething given to help
- donationVoluntary charitable gift
endowment · capital · financing · allocation · budgeting · revenue · resources · backing
Support given freely
- assistanceSupport or aid given
- backingAid or sponsorship
- helpAssistance given
- advocacyPleading for a cause
facilitation · provision · sustaining · enabling · fostering · nurturing · guarantor · stewardship
One who gives aid
- patronRegular supporter or customer
- maecenasWealthy arts patron
- backerFinancial supporter
- angelDivine winged messenger
underwriter · champion · donor · contributor · supporter · guardian · financier · subscriber
Official foreign representative
- celebrityWidely recognized public figure
- influencerPerson with promotional reach
- testimonialStatement praising someone's qualities
- spokespersonAuthorized representative communicator
advocate · endorser · campaign · collaboration · partnership · product placement · co-branding · seal of approval
Knitted pullover garment
- naming rightsPurchased naming authority
- stadiumLarge venue for spectators
- arenaVenue for contests
- athleteSports competitor
trophy · league · tournament · Olympics · FIFA · NASCAR · Formula One · cycling team
Scheduled transmission period
- billboardLarge outdoor advertising structure
- spotMark or location
- promoBrief publicity piece
- broadcast rightsAuthorization to air media
naming rights · commercial break · logo placement · halftime · pregame · branded content · simulcast · webcast
Paid promotional communication
- marketingPromoting goods to consumers
- brandingCreating distinctive identity
- exposureState of being unprotected
- publicityMedia-driven awareness
banners · logos · signage · branded merchandise · giveaways · activation · visibility · awareness
grant
Bestow or award money
- subsidyFinancial assistance from government
- underwritingRisk evaluation and acceptance
- contributionSomething given to help
donation · endowment · capital · financing · allocation · budgeting · revenue · resources · backing · benefaction
aid
Support given freely
- assistanceSupport or aid given
- backingAid or sponsorship
- helpAssistance given
advocacy · facilitation · provision · sustaining · enabling · fostering · nurturing · guarantor · stewardship · mentorship
benefactor
One who gives aid
angel · underwriter · champion · donor · contributor · supporter · guardian · financier · subscriber · philanthropist
ambassador
Official foreign representative
- celebrityWidely recognized public figure
- influencerPerson with promotional reach
- testimonialStatement praising someone's qualities
spokesperson · advocate · endorser · campaign · collaboration · partnership · product placement · co-branding · seal of approval · affiliation
jersey
Knitted pullover garment
- naming rightsPurchased naming authority
- stadiumLarge venue for spectators
- arenaVenue for contests
athlete · trophy · league · tournament · Olympics · FIFA · NASCAR · Formula One · cycling team · match ball
airtime
Scheduled transmission period
broadcast rights · naming rights · commercial break · logo placement · halftime · pregame · branded content · simulcast · webcast · pay-per-view
advertising
Paid promotional communication
- marketingPromoting goods to consumers
- brandingCreating distinctive identity
- exposureState of being unprotected
publicity · banners · logos · signage · branded merchandise · giveaways · activation · visibility · awareness · impressions
- fundingfunding, grant, loan, grants, venture capital
- fundraisingdonation, donations, donor, donors, fundraiser
- UK ImmigrationBritish citizenship, British passport, Home Office, immigration law, immigration officer
- arts fundingarts funding, art funding, grants, federal funding, patronage
- chamberchamber of commerce, membership dues, dues, member benefits, board of directors
- endorsement dealsbrand ambassador, product placement, celebrity endorsement, influencer deal, brand partnership
sponsorshipopposition
Active resistance or dissent
antagonism · hostility · attack · resistance · sabotage
sponsorshipdefunding
Eliminating allocated money
divestment · disinvestment · boycott · cancellation · revocation
sponsorshipblocking
Impeding forward progress
hindrance · obstruction · prohibition · suppression · disapproval
- sponsorship dealsPaid brand representation agreements
- visa sponsorshipEmployer-backed work authorization
- corporate sponsorshipBusiness funding for visibility
- sports sponsorshipCorporate funding for athletics
- child sponsorshipOngoing support for a minor
- hidden sponsorshipConcealed financial backing