sponsored

Paid to promote

Sponsored describes something financially supported by a company or organization, usually in exchange for publicity or promotion.

A sponsored post on social media is paid advertising.

A sponsored athlete receives money or equipment from brands.

Sponsored content blurs the line between editorial and advertisement.

To be sponsored is to have a backer: The event was sponsored by local businesses.

funding

benefactor

One who gives aid

  • patronRegular supporter or customer
  • donorOne who contributes freely
  • grantBestow or award money

scholarship · subsidy · underwriter · financier · investor · contributor · philanthropist · angel · backing · support

advertising

branded

Marked by hot iron

commercial · advertorial · influencer · affiliate · promoted · boosted · placement · integrated · spot · campaign

corporate

branding

Creating distinctive identity

  • logoCompany identifying symbol
  • jerseyKnitted pullover garment
  • partnerOne who shares activity

merchandise · licensing · activation · hospitality · VIP · premium · exclusive · flagship

legislative

lobbying

Advocating to decision-makers

legislation · amendment · rider · PAC · donor · quid-pro-quo · influence · lawmaker · appropriation · introduced

endorsement

advocate

Public cause supporter

ambassador · testimonial · spokesperson · promoter · backer · vouched · recommended · approved · certified · validated

Categories
Opposites
financial backing

sponsoredself-funded

Paid with own resources

unfunded · nonsponsored · bootstrapped · crowdfunded · out-of-pocket

endorsement/support

sponsoredopposed

Against something stated

discouraged · banned · unsanctioned · condemned · denounced

organizational independence

sponsoredindependent

Free from external control

unofficial · unsanctioned · grassroots · unaffiliated · autonomous

Phrases
Family

sponsor, sponsorship, sponsoring, sponsors, sponsorships, unsponsored

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G