packaging

Boxes and wrapping

Packaging is the materials and containers used to wrap, protect, and present products—boxes, bottles, bags, and their labels.

It extends to how something is presented to make it appealing: The candidate's packaging was slick, but voters saw through it.

The term covers both the physical wrapping and the marketing strategy behind it.

materials

cardboard

Rigid paper for containers

kraft · paperboard · cellophane · foil · biodegradable · compostable · recycled · corrugated · laminate · poly

containers

box

Lidded storage container

  • bottleContainer for liquids
  • jarWide-mouthed storage vessel
  • canCylindrical metal container

carton · tin · pouch · sachet · tube · crate · drum · vial · flask · keg

protection

bubble-wrap

Air-filled packing material

corrugated · polystyrene · styrofoam · shockproof · tamper-evident · sealed · shrinkwrap · waterproof · reinforced · airbags

sustainability

recyclable

Capable of being remade

reusable · zero-waste · circular · upcycled · plant-based · renewable · minimal · refillable · carbon-neutral · green

convenience

resealable

Able to close again

pop-top · snap-off · single-serve · travel-size · stackable · portable · lightweight · compact · pre-portioned · squeeze

presentation

unboxing

Revealing packaged goods on camera

premium · sleeve · embossing · debossing · matte · gloss · typography · minimalist · gift-wrap · ribbon

waste

landfill

Waste burial ground

litter · disposal · overpackaging · garbage · trash · contamination · excess · discarded

Categories
Opposites
container vs. contained

packagingcontents

What something holds

product · goods · merchandise · payload · cargo

covering vs. exposure

packagingunwrapping

Removing a covering

unboxing · opening · exposure · revealing · stripping

assembly vs. disassembly

packagingunpacking

Removing items from containers

unpackaging · opening · disassembly · disposal · discarding

Phrases
Family

repackaging, unpackaging, prepackaging

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G