anti-advertising

Against promotional messaging

Anti-advertising is messaging designed to discourage consumption or counter traditional marketing—either by critiquing advertising itself or by promoting restraint rather than purchase.

Environmental groups run anti-advertising campaigns against fast fashion.

The term also describes deliberately unglamorous or ironic marketing that positions itself against slick commercial appeals: The brand's anti-advertising approach featured real customers, not models.

movement

screen-free

Lacking electronic displays

attention economy · data protection

activism

media literacy

Skill evaluating information sources

protest art · guerrilla art · media activism · consumer advocacy

aesthetic

whitespace

Unprintable gap characters

regulatory

consumer protection

Laws defending purchasers' interests

Opposites
stance toward commercial promotion

anti-advertisingpromotional

Related to marketing efforts

sponsored

relationship to brands and commerce

anti-advertisingconsumerist

Focused on acquiring goods

commercialist · brand worship

media and cultural orientation

anti-advertisingmainstream media

Dominant news establishment

consumer culture · Madison Avenue · influencer culture · sponsored content · product placement

Family

anti, advertising, advertise, advertised, advertiser, advertisers, advertisement, advertisements, advertises

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G