ad
Brief sales pitch
Ad is an informal shortening of advertisement: I saw an ad for that on TV.
In tennis, ad is short for advantage—the point scored after deuce: ad in, ad out.
In dates, AD stands for Anno Domini, marking years after Christ's traditional birth year, though CE (Common Era) is now preferred in secular contexts. (All-caps AD is the formal abbreviation for Anno Domini.)
Large outdoor advertising structure
- signagePosted public displays
- hoardingExcessive accumulation of goods
- roadsideAdjacent to pavement
- highwayMajor road for travel
backlit · illuminated · spectacular · bulletin · transit · wraparound · skywriting · blimp
Paid broadcast promotion
- televisionBroadcast viewing device
- radioElectromagnetic wave receiver
- spotMark or location
- airtimeScheduled transmission period
jingle · infomercial · prime-time · voiceover · storyboard · viewer · catchphrase · testimonial
Printed advertisement sheet
- posterDisplayed printed notice
- brochurePrinted promotional material
- leafletSingle-sheet printed handout
- classifiedsBrief newspaper advertisements
mailer · handbill · newsletter · magazine · newspaper · circular · insert · advertorial
Identical reproduction made
Displayed strip with message
- pop-upAppearing suddenly, briefly
- retargetingRe-advertising to past visitors
- impressionsEffects on the mind
- displayPresentation for viewing
native · programmatic · interstitial · sponsored · pixel · conversion · cookies
Promoting goods to consumers
- brandingCreating distinctive identity
- launchSet into motion
- targetingSelecting as objective
- demographicsStatistical population characteristics
reach · audience · exposure · media · publicity · placement · circulation · strategy
Brief publicity piece
- dealAgreement or distribution
- discountReduced price offered
- couponCertificate for reduced price
- voucherRedeemable certificate for value
rebate · savings · bargain · offer · sale · limited-time · special · giveaway
Widely recognized public figure
- influencerPerson with promotional reach
- spokespersonAuthorized representative communicator
- ambassadorOfficial foreign representative
- sponsorshipFunded endorsement arrangement
testimonial · backing · recommendation · approval · partner · collaboration · affiliate
billboard
Large outdoor advertising structure
highway · backlit · illuminated · spectacular · bulletin · transit · wraparound · skywriting · blimp
commercial
Paid broadcast promotion
- televisionBroadcast viewing device
- radioElectromagnetic wave receiver
- spotMark or location
airtime · jingle · infomercial · prime-time · voiceover · storyboard · viewer · catchphrase · testimonial · narrative
flyer
Printed advertisement sheet
- posterDisplayed printed notice
- brochurePrinted promotional material
- leafletSingle-sheet printed handout
classifieds · mailer · handbill · newsletter · magazine · newspaper · circular · insert · advertorial · spread
copy
Identical reproduction made
pitch · appeal · headline · buzzword · hype · spin · subliminal
banner
Displayed strip with message
- pop-upAppearing suddenly, briefly
- retargetingRe-advertising to past visitors
- impressionsEffects on the mind
display · native · programmatic · interstitial · sponsored · pixel · conversion · cookies
marketing
Promoting goods to consumers
demographics · reach · audience · exposure · media · publicity · placement · circulation · strategy · rollout
promo
Brief publicity piece
voucher · rebate · savings · bargain · offer · sale · limited-time · special · giveaway · freebie
celebrity
Widely recognized public figure
- influencerPerson with promotional reach
- spokespersonAuthorized representative communicator
- ambassadorOfficial foreign representative
sponsorship · testimonial · backing · recommendation · approval · partner · collaboration · affiliate
advantage
Favorable position or circumstance
- advertisingadvertising campaign, promotional campaign, campaign, commercial, commercials
- announcementsannouncement, declaration, proclamation, pronouncement, statement
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- productionsfilm, movie, show, TV show, series
- publicitypublicity, PR, press conference, publicist, press release
- pops upappears, arises, emerges, crops up, shows up
Publication's official viewpoint article
content · article · news · programming · journalism
adcritique
Detailed evaluative analysis
negative review · exposé · hit piece · warning · disclaimer
- add upFind the sum
- add insult to injuryWorsen harm with mockery
- add onOptional extra attachment
- add toInclude with existing
- ad libSpeak without rehearsal
- add fuel to the fireWorsen an already tense situation