buzzword
Fashionable empty phrase
A buzzword is a word or phrase that gains currency in a particular field or context, often through overuse rather than precision.
Buzzwords sound impressive but may obscure more than they clarify: synergy, disruption, pivot, leverage.
They proliferate in business, politics, and tech, where they signal insider status or dress up ordinary ideas.
His presentation was nothing but buzzwords.
Specialized professional vocabulary
- shoptalkWork-related conversation
- parlanceManner of expression
- terminologySubject-specific vocabulary
- technobabbleFake scientific-sounding nonsense
gobbledygook · corporatese · legalese · gibberish · bafflegab · doublespeak · acronym · insider language
Creating distinctive identity
- campaignOrganized effort toward goal
- promotionRank increase or publicity
- engagementCommitment to wed or attend
- synergyCombined effect exceeding components
disruption · pivot · leverage · scalable · actionable · ecosystem · value-add · deliverables
Exaggerated promotional fanfare
- frenzyViolent mental agitation
- crazeShort-lived popular obsession
- maniaIntense, consuming obsession
- hooplaExcited public fuss
puffery · buildup · boosterism · bandwagon · sensationalism · overstatement · hyperbole · enthusiasm
Spreading quickly online
- trendingCurrently gaining widespread attention
- cutting-edgeAt innovation's forefront
- innovativeIntroducing new ideas
- disruptiveTending to interrupt order
game-changing · next-gen · bleeding-edge · revolutionary · transformative · groundbreaking · future-proof · agile
jargon
Specialized professional vocabulary
- shoptalkWork-related conversation
- parlanceManner of expression
- terminologySubject-specific vocabulary
technobabble · gobbledygook · corporatese · legalese · gibberish · bafflegab · doublespeak · acronym · insider language · mumbo-jumbo
branding
Creating distinctive identity
- campaignOrganized effort toward goal
- promotionRank increase or publicity
- engagementCommitment to wed or attend
synergy · disruption · pivot · leverage · scalable · actionable · ecosystem · value-add · deliverables · stakeholder
hype
Exaggerated promotional fanfare
hoopla · puffery · buildup · boosterism · bandwagon · sensationalism · overstatement · hyperbole · enthusiasm · excitement
viral
Spreading quickly online
- trendingCurrently gaining widespread attention
- cutting-edgeAt innovation's forefront
- innovativeIntroducing new ideas
disruptive · game-changing · next-gen · bleeding-edge · revolutionary · transformative · groundbreaking · future-proof · agile · lean
- clichescliche, platitude, bromide, tired phrase, worn phrase
- word phraseslost for words, at a loss for words, in other words, put into words, beyond words
- campaign jargonstump speech, talking points, sound bites, soundbite, soundbites
- vocabularywords, new words, term, terms, definition
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- business jargonacronym, scalability, drill down, low-hanging fruit, move the needle
buzzwordplain language
Easily understood communication
plain speech · common parlance · layman's terms · simple language · vernacular
buzzwordplain talk
Simple, direct language
straight talk · clear communication · substance · meat and potatoes · brass tacks
- buzzword bingoGame tracking overused jargon