press conference

Reporters ask questions

A press conference is a scheduled event where a person or organization makes statements and answers questions from journalists.

Politicians hold press conferences to announce policy; companies hold them to address crises or unveil products.

The format gives the speaker control over timing and setting while submitting to reporter scrutiny: The president held a press conference in the Rose Garden.

event

podium

Raised platform for speakers

microphoneAudio input device
briefing roomRoom for official updates
spokespersonAuthorized representative communicator

lectern · media room · backdrop · cameras · teleprompter · White House · photo op · stage · venue · assembly

announcement

statement

Expressed claim or fact

declarationFormal public announcement
announcementPublic declaration of information
disclosureAct of revealing information

revelation · breaking news · update · communiqué · proclamation · address · remarks · talking points · prepared statement · embargo

questions

Q&A

Interactive inquiry session

follow-upSubsequent action on something
clarificationMaking meaning plain
responseAnswer to stimulus

answer · moderator · inquiry · grilling · dodge · no comment · off-the-record · fact-check · pushback · evasion

coverage

live broadcast

Transmission happening right now

footageRecorded video material
soundbiteBrief broadcast excerpt
news clipBrief recorded broadcast segment

livestream · transcript · journalist · correspondent · reporter · anchor · newscast · media scrum · network

publicity

spin

Rapid rotation around axis

damage controlLimiting further harm
media strategyApproach to public messaging
PRStrategic communication management

image management · optics · messaging · campaign · buzz · exposure · visibility · reputation · branding · public relations

press conference

podium

statement

Q&A

live broadcast

spin

press conference

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