rollout

New product introduction

A rollout is the introduction or launch of something new—a product, service, policy, or program: The company planned a nationwide rollout of the software.

The term suggests a phased or gradual release rather than an instantaneous debut.

In football, a rollout is a play where the quarterback moves laterally behind the line before passing or running.

launch

debut

First public appearance

premiere · announcement · kickoff · commencement · inauguration · initiation · reveal · presentation · emergence · advent

deployment

implementation

Putting plans into effect

delivery · logistics · operation · coordination · staging · provisioning · migration · integration · configuration · activation

product

release

To let go

software · hardware · model · edition · lineup · series · beta · prototype · iteration · upgrade

strategy

planning

Arranging for future events

milestones · scheduling · sequencing · prioritization · framework · objectives · approach · methodology · coordination · preparation

Categories
Opposites
LAUNCH vs WITHDRAWAL

rolloutwithdrawal

Act of taking away

discontinuation · phase-out · rollback · sunset · retirement

DEPLOYMENT vs RETRACTION

rolloutretraction

Formal withdrawal of statement

rollback · pull-back · deactivation · removal · takedown

PUBLICITY vs CONCEALMENT

rolloutsuppression

Forcible prevention or concealment

burial

Phrases
Family

rollover, rollovers, rollouts

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G