handbill

Paper promotional sheet

A handbill is a small printed sheet distributed by hand, typically advertising an event, product, or service.

Handbills are posted on walls or handed out on streets: Someone was passing out handbills for the club.

The term suggests something cheaper and more ephemeral than a flyer or brochure.

format

leaflet

Single-sheet printed handout

broadside · flier · bulletin · brochure · insert · mailer · throwaway · dodger · tract

notice

announcement

Public declaration of information

warning · advisory · notification · bulletin · communique · posting · wanted · reward

advertising

promotion

Rank increase or publicity

announcement · commercial · advertisement · branding · teaser · launch · exposure · endorsement · sale · discount

printing

paper

Pressed pulp for writing

disposable · printed · typeset · illustrated · woodcut · letterpress · ink · pulp · ephemera

distribution

mailshot

Mass promotional mailing

giveaway · mass-produced · bulk · door-to-door · letterbox · windshield · posted · tacked · handed · scattered

event

concert

Live musical performance

rally · meeting · lecture · screening · exhibition · premiere · opening · gathering · revival · demonstration

historical

broadsheet

Large-format serious newspaper

posting · propaganda · wartime · recruitment · abolitionist · suffragette · revolutionary

Categories
Opposites
distribution method and scale

handbillbillboard

Large outdoor advertising structure

poster · banner · marquee · jumbotron · mural

communication medium

handbillbroadcast

Transmitted media signal

social media post · email blast · podcast · webcast · word of mouth

medium/format

handbillbillboard

Large outdoor advertising structure

poster · book · tome · monument · broadcast

Family

handbills

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G