PR
Corporate reputation work
PR stands for public relations—the practice of managing how an organization or individual is perceived by the public.
A PR campaign shapes media coverage; a PR disaster is an event that damages reputation: The company's PR team scrambled to contain the scandal.
PR also abbreviates Puerto Rico, the U.S. territory in the Caribbean, commonly seen in addresses and postal codes.
In fitness contexts, PR means personal record—your best performance in a lift or exercise: I hit a new PR on my deadlift today.
Rapid rotation around axis
- propagandaBiased information for influence
- damage controlLimiting further harm
- whitewashingConcealing unpleasant facts
- greenwashingFalse sustainability claims
astroturfing · crisis management · deflection · optics · puff piece · softball · media training · scripted
Media relations professional
- firmSolid or resolute
- agencyPower to act
- campaignOrganized effort toward goal
- clientOne who hires professionals
account · retainer · flack · practitioner · professional · consultant · strategist · media relations
Official statement for media
- statementExpressed claim or fact
- announcementPublic declaration of information
- publicityMedia-driven awareness
- spokespersonAuthorized representative communicator
newsroom · briefing · talking points · pitch · embargo · exclusive · quote · soundbite
American Caribbean territory
One's best performance ever
- deadliftGround-to-hip barbell raise
- squatCrouching on bent legs
- bench pressSupine barbell lift
- liftMechanism for vertical transport
spin
Rapid rotation around axis
- propagandaBiased information for influence
- damage controlLimiting further harm
- whitewashingConcealing unpleasant facts
greenwashing · astroturfing · crisis management · deflection · optics · puff piece · softball · media training · scripted · staged
publicist
Media relations professional
client · account · retainer · flack · practitioner · professional · consultant · strategist · media relations · communications director
press release
Official statement for media
- statementExpressed claim or fact
- announcementPublic declaration of information
- publicityMedia-driven awareness
spokesperson · newsroom · briefing · talking points · pitch · embargo · exclusive · quote · soundbite · headline
Puerto Rico
American Caribbean territory
personal record
One's best performance ever
- deadliftGround-to-hip barbell raise
- squatCrouching on bent legs
- bench pressSupine barbell lift
- publicitypublicity, press conference, publicist, press release, public relations
- media spinspin doctor, media spin, talking points, framing, reframing
- Marketing AcronymsROI, CPM, CPA, CTR, CTA
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- Sekolahguru, SMP, semester
- departmentsdepartment, HR department, finance department, legal department, marketing department
Reality stated without softening
raw honesty · full disclosure · transparency · candor · exposé
PRleak
Escape through a breach
exposé · investigative reporting · whistleblowing · data dump · leaked documents
PRexposé
Investigative journalism piece
investigative journalism · muckraking · reality · warts and all · behind-the-scenes
- pro wrestlingStaged athletic performance combat
- like a pro
- Pro BowlNFL's elite exhibition contest
- pro and conFavorable and unfavorable aspects
- pro tipsAdvice from skilled practitioners
- quid pro quoReciprocal exchange of value