promotional campaign
Advertising blitz effort
A promotional campaign is a coordinated series of marketing activities designed to advertise a product, service, or cause over a defined period.
Campaigns typically combine multiple channels—advertising, social media, events, discounts—around a unified message: The company launched a promotional campaign for the new smartphone.
A successful campaign builds awareness and drives sales or engagement.
- advertisingPaid promotional communication
- marketingPromoting goods to consumers
- press releaseOfficial statement for media
- launchSet into motion
- blitzSwift, overwhelming offensive
rollout · buzz · hype · going viral · slogan · billboard · viral · social media · brand · product launch · exposure · brand awareness · publicity · spotlight · unveiling · pitch · teaser · merchandise
- advertisingad, ads, commercial, commercials, TV commercial
promotional campaigncover-up
Hiding wrongdoing from public
media blackout · news embargo · censorship · damage control · stealth mode
promotional campaignsmear campaign
Organized defamation effort
negative campaign · disinformation campaign · mudslinging · character assassination · hit piece
promotion, promotional, promote, promotes, promoted, promoting, promoter, promoters, promo