retarget

Shift your focus

To retarget is to aim at a different target or aim again at the same one.

In digital advertising, retargeting means showing ads to people who previously visited a website or engaged with content: Those shoes I looked at once have been retargeting me for weeks.

Military and technical uses involve redirecting weapons or sensors toward new objectives.

strategy

pivot

Point of rotation

realign · reorient · shift · adjust · recalibrate · reassess · reprioritize · demographic · niche · segmentation

advertising

remarketing

Re-engaging previous site visitors

conversion · click-through · personalization · analytics · campaigns · audience · pixels · programmatic · impressions · segmentation

optics

refocus

Redirect one's attention

  • lensLight-focusing curved glass
  • focalOf a central point
  • zoomRapid movement or magnification

adjustment · alignment · calibration · viewfinder · binoculars · telescope · microscope · diopter · sharpness · clarity

aiming

crosshairs

Intersecting sighting lines

trajectory · accuracy · precision · calibration · adjustment · ballistics · windage · elevation · reacquisition · tracking

Categories
Opposites
redirection vs. cessation

retargetabandon

Leave behind permanently

disengage · give up · discontinue · stop · withdraw

adjustment vs. persistence

retargetstay the course

Continue despite difficulties

hold steady · persist · lock on · continue · fixate

Family

retargeting, retargets, retargeted

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G