clickstream
User's web path
A clickstream is the sequence of links a user follows while navigating websites—the digital trail of clicks recorded as someone moves from page to page.
Marketers and analysts study clickstreams to understand browsing behavior: The clickstream data revealed that most users abandoned the checkout process at the shipping page.
Determining position and course
- browsingCasual examination of options
- interactionReciprocal action between parties
- patternsRecurring arrangements or designs
- journeyTravel from place to place
path · flow · habits · preferences · intent · frequency · recency · abandonment
Sectioned tree trunk
- timestampRecorded moment identifier
- serverOne who attends tables
- HTTPWeb data transmission standard
- URLWeb location identifier
referrer · session · sequence · pageview · cookie · request · response · dataset
Standards for assessment
- funnelCone directing flow
- conversionAct of changing states
- heatmapColor-scaled data visualization
- engagementCommitment to wed or attend
attribution · segmentation · KPI · dashboard · drop-off · retention
Smallest display unit
- tagIdentifier or classifier
- beaconGuiding light source
- fingerprintingRecording unique digit patterns
- replayRepeated broadcast segment
capture · collection · monitoring · surveillance · consent · GDPR · privacy · anonymization
navigation
Determining position and course
- browsingCasual examination of options
- interactionReciprocal action between parties
- patternsRecurring arrangements or designs
journey · path · flow · habits · preferences · intent · frequency · recency · abandonment · revisit
log
Sectioned tree trunk
URL · referrer · session · sequence · pageview · cookie · request · response · dataset · parsing
metrics
Standards for assessment
- funnelCone directing flow
- conversionAct of changing states
- heatmapColor-scaled data visualization
engagement · attribution · segmentation · KPI · dashboard · drop-off · retention
pixel
Smallest display unit
- tagIdentifier or classifier
- beaconGuiding light source
- fingerprintingRecording unique digit patterns
replay · capture · collection · monitoring · surveillance · consent · GDPR · privacy · anonymization · first-party
- digital databrowser history, search history, cookies, emails, text messages
- streaming datadata pipeline, ingestion, live feed, feeds, buffering
- research toolsthesaurus, library, atlas, index, database