campaigns

Sustained promotional efforts

Campaigns are organized efforts to achieve a goal, typically over an extended period.

Military campaigns are series of operations in a particular region: the North African campaign.

Political campaigns seek to win elections: She's running her first campaign for city council.

Advertising campaigns promote products; awareness campaigns change public attitudes.

The verb means to conduct such efforts: They campaigned against the new highway.

electoral

voting

Formally registering a choice

primaries · debate · electorate · turnout · swing · incumbent · challenger · nominee · platform · manifesto

advocacy

activism

Direct effort for reform

grassroots · cause · reform · rights · movement · boycott · march · demonstration · volunteer · fundraiser

military

battlefield

Combat engagement area

operation · maneuver · assault · offensive · logistics · reconnaissance · theater · front · occupation · counterattack

marketing

branding

Creating distinctive identity

billboards · SEO · analytics · engagement · demographics · influencers · content · slogans · jingles · launch

crusade

pilgrimage

Religious journey to shrine

  • JerusalemTriply sacred ancient capital
  • SaladinTwelfth-century sultan, Jerusalem's captor
  • knightsTitled warriors on horseback

infidel · cross · Christendom · Richard · siege · indulgence · pope · Acre · Constantinople · zealotry

Categories
Opposites
ORGANIZED vs. SPONTANEOUS ACTION

campaignsimprovisation

Spontaneous, unplanned creation

impulses · whims · knee-jerk reactions · chaos

ACTIVE PURSUIT vs. PASSIVE INACTION

campaignsinaction

Deliberate nonmovement

passivity · inertia · apathy · complacency · acquiescence

SUSTAINED EFFORT vs. BRIEF/ISOLATED ACTS

campaignsfits and starts

Irregular, interrupted activity

Phrases
Family

campaign, campaigner, campaigning, campaigned, campaigners, precampaign

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G