targetable

Able to aim

Targetable describes something that can be selected as a target—for attack, marketing, or focused attention.

In military and gaming contexts, an enemy becomes targetable when visible or within range: The boss isn't targetable until you destroy the shield generators.

In advertising, targetable audiences can be reached through specific channels: Social media makes niche demographics highly targetable.

accessible

reachable

Able to be contacted

available · obtainable · within-reach · navigable · locatable · findable · addressable · contactable · discoverable · identifiable

vulnerable

exposed

Out in open

penetrable · assailable · defenseless · unprotected · open · at-risk · endangered · compromised · breachable · hackable

precision

aim

Purpose or direction

tracking · guided · laser · sights · bullseye · coordinates · acquisition · homing · pinpoint · sighting

adaptable

customizable

Able to be modified

tailorable · scalable · flexible · programmable · tunable · parameterized · personalizable · reconfigurable · settable · tweakable

marketing

audience

Gathered viewers collectively

niche · campaigns · advertising · engagement · conversion · leads · analytics · personalization · profiling · outreach

Opposites
vulnerability to selection or attack

targetableimmune

Protected from harm

invulnerable · protected · shielded · invincible · impervious

visibility/detectability

targetablehidden

Kept out of sight

undetectable · invisible · concealed · camouflaged · stealthy

vulnerability to action

targetableinvincible

Incapable of being defeated

impervious · impenetrable · indestructible · hardened · fortified

Family

target, targets, targeted, targeting, retargeting, retarget, retargets, untargeted, retargeted

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G