retargets
Shifts focus anew
Retargets is the verb form of retarget, meaning to aim or direct something at a new or different target.
In military or technical contexts, it means redirecting weapons or systems: The missile retargets mid-flight.
In digital marketing, retargeting means showing ads to users who previously visited a website or engaged with content: The campaign retargets visitors who abandoned their shopping carts.
Point of rotation
- realignmentAdjusting relative positions
- reorientationChanging one's bearings
- repositioningMoving to new spot
- refocusRedirect one's attention
redirect · recalibration · reassessment · gameplan · approach · adaptation · priorities · objectives
Re-engaging previous site visitors
- cookiesSmall sweet baked goods
- pixelsDisplay's smallest points
- trackingMonitoring location over time
- conversionAct of changing states
click-through · impressions · audience · segmentation · personalization · display ads · banners · campaigns
Calibrating to baseline
- calibrationAdjusting for measurement accuracy
- sightsNotable places to visit
- alignmentCorrect relative positioning
- trajectoryPath of moving object
correction · windage · elevation · sight picture · ballistics · accuracy · precision · adjustment
pivot
Point of rotation
- realignmentAdjusting relative positions
- reorientationChanging one's bearings
- repositioningMoving to new spot
refocus · redirect · recalibration · reassessment · gameplan · approach · adaptation · priorities · objectives · market shift
remarketing
Re-engaging previous site visitors
conversion · click-through · impressions · audience · segmentation · personalization · display ads · banners · campaigns · analytics
zeroing
Calibrating to baseline
- calibrationAdjusting for measurement accuracy
- sightsNotable places to visit
- alignmentCorrect relative positioning
trajectory · correction · windage · elevation · sight picture · ballistics · accuracy · precision · adjustment · scope
retargetslocks on
Acquires and tracks target
holds steady · persists · sustains · fixates · commits
retargetsabandons
Ceases to support
disengages · releases · loses track · drops · lets go