acquisition cost
Buying expense total
Acquisition cost is the total expense of obtaining an asset, including purchase price plus all related costs—shipping, installation, taxes, and fees.
In marketing, it refers specifically to customer acquisition cost: what a business spends to gain a new customer through advertising, promotions, or sales efforts.
Their acquisition cost per user dropped after the viral campaign.
- purchase priceMoney paid for acquisition
- expenseMoney paid out
- investmentDeploying capital for returns
- overheadLocated directly above
- outlayMoney paid for something
procurement · spending · budget · markup · margin · transaction · fees · due diligence · valuation · appraisal · depreciation · amortization · capital expenditure · buyer · negotiation · invoice · bottom line · ROI
acquisition costsale price
Discounted retail amount
selling price · proceeds · revenue · sale proceeds · resale value
acquisition costmarket value
Current trading price
current value · fair market value · present value · fair value · appraised value
acquisition costprofit
Gain exceeding expenditure
gain · return · net proceeds · capital gain · investment return
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