retargeted

Refocused the aim

Retargeted describes something that has been aimed at a new target or redirected toward a different audience.

In digital advertising, retargeted refers to ads shown to users who previously visited a website or interacted with content: I kept seeing retargeted ads for those shoes I looked at last week.

In other contexts, it describes any effort or resource redirected toward a new goal.

marketing

remarketing

Re-engaging previous site visitors

conversions · campaigns · audience · personalization · ads · banners · display · clicks · impressions · engagement

redirection

redirected

Sent a new way

pivoted · realigned · reoriented · adjusted · refocused · repositioned · recalibrated · reframed · rechanneled · reassigned

strategy

repositioned

Placed differently than before

overhauled · revamped · optimized · fine-tuned · reassessed · reappraised · reconfigured · adapted · modified · transformed

Opposites
targeting continuity

retargetedunchanged

Not modified at all

consistent · fixed · steadfast · unwavering

targeting action vs. inaction

retargeteduntargeted

Not aimed specifically

unfocused · aimless · undirected · abandoned · dropped

Family

retargeting, retarget, retargets

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G