targets
What archers seek
Targets are things aimed at—literally or figuratively.
A target is what you shoot at, what you're trying to hit or reach: sales targets, target audience, target date.
To target something is to select it for attention or attack: The ads target young adults.
A target can also be someone singled out for criticism or harm: She became a target of online harassment.
Exact center target
- aimPurpose or direction
- marksmanPrecision shooter
- archeryShooting with bows
- dartboardCircular scoring surface
crosshairs · sniper · rifle · arrow · scope · sights · range · accuracy
Purpose or goal
- aimPurpose or direction
- goalDesired end result
- milestoneNotable event marking progress
- benchmarkStandard for comparison
threshold · deadline · quota · projection · metrics · KPIs · deliverables · outcomes
Unfairly blamed person
- preyAnimal being hunted
- casualtyPerson harmed in disaster
- vulnerableOpen to attack
- defenselessWithout means to resist
innocent · bullied · harassed · persecuted · exploited · endangered · singled-out · marked
Forceful impact or stoppage
- bombingAttack with explosives
- reconnaissanceInformation-gathering before action
- coordinatesLocation-specifying number pairs
- strategicDeliberately planned for advantage
tactical · neutralize · mission · intelligence · surveillance · drone · airstrike · radar
bullseye
Exact center target
dartboard · crosshairs · sniper · rifle · arrow · scope · sights · range · accuracy · precision
objective
Purpose or goal
benchmark · threshold · deadline · quota · projection · metrics · KPIs · deliverables · outcomes · expectations
scapegoat
Unfairly blamed person
- preyAnimal being hunted
- casualtyPerson harmed in disaster
- vulnerableOpen to attack
defenseless · innocent · bullied · harassed · persecuted · exploited · endangered · singled-out · marked · profiled
strike
Forceful impact or stoppage
- bombingAttack with explosives
- reconnaissanceInformation-gathering before action
- coordinatesLocation-specifying number pairs
strategic · tactical · neutralize · mission · intelligence · surveillance · drone · airstrike · radar · elimination
customers
People who purchase goods
- demographicsStatistical population characteristics
- audienceGathered viewers collectively
- marketVenue for trade
segment · consumers · shoppers · advertising · marketing · campaigns · outreach · promotion · sales · conversion
- archeryarrow, bow, bows, arrows, archer
- sporting goodsbaseballs, bats, baseball bats, balls, hockey pucks
- aspirationsdream, goals, dreams, purpose, mission
- goalsgoals, goal, aims, objective, objectives
- objectivesmilestones, goals, outcomes, benchmarks, priorities
- blood pressuresystolic, diastolic, readings, cuff, hypotension
targetsstarting points
Where something originates
origins · sources · beginnings · starting lines · points of departure
targetsattackers
Those launching offensive action
shooters · aggressors · hunters · perpetrators · agents
targetsexclusions
Things deliberately left out
exceptions · non-targets · blind spots · oversights · omissions
- easy targetVulnerable person or thing
- on targetAccurately directed or predicted
- soft targetUndefended vulnerable site
- target practiceAim improvement through repetition
- off targetNot hitting intended point
- moving targetsObjectives that keep changing
target, targeted, targeting, targetable, off-target, untargeted, targeter